Software Piracy: Who’s the Real Victim?
Join FAST and long-term industry member V.i. Labs on 14 June 2016 at 15:00 BST for a discussion about the changing approaches to users of pirated software.
As part of the joint campaign to educate software providers, Julian Heathcote Hobbins, General Counsel, FAST and Michael Goff, Marketing Director, V.i. Labs, will talk about the benefits of software providers viewing pirates as well-intentioned victims.
Studies show that 83% of software pirates in mature markets like the UK and US are legally-inclined and will pay for software when approached by providers. Julian and Michael will discuss:
- Who these victims are, why they are using pirated software, and which market segments have high pirate usage
- Statistics and case studies about the penetration of pirated software in legally-inclined organizations and the successful campaigns to make them compliant
- Piracy conversion strategies that are generating revenue for software providers and improving customer relationships